ReddingNewsReview.com enters 13th year
2014, 2 p.m.
ReddingNewsReview.com becomes the first
successful black news-focused subscription Web site, third oldest active
black news portal on the Web and significantly increased its
as it enters 13 years on the Internet,
Redding News Review
Editor & Publisher
Robert "Rob" Redding Jr.
"We have had 12 months of growth in key
"We have successfully taken the third oldest
black news aggregation Web site to subscription
only on Oct.
19, a move that doubled revenue and keeps up
with mainstream news Web sites - like the
New York Times and Wall Street Journal - that
have already moved to a pay model. Since then,
we have reached 60 percent of our projected new subscriber
rate - adding users from Paris to the Pacific.
Finally, we had a
major No. 1 exclusive with
international recording star Stromae, who talked
about racism in Belgium."
continues to be a player over the last 12 years,
despite being under attack by better financed
and support sites like AOL-owned Black Voices,
NBC-owned the Grio or The Washington Post-owned
The Root, Redding said.
Much of the Web site's growth and
recognition was a direct result of his
Brussels-based six-day-a-week award-winning talk radio
Redding News Review. The show actually
gained affiliates after the Brussels office
opened and is now
Myrtle Beach, Illinois, Kentucky, Northern
California and via the Web site.
Still, the program does not just bring
ReddingNewsReview.com "a ton" of readers, but
the Web site reciprocates by providing valuable
content for the program, Redding said.
was started to be a news distribution center as
a part of Redding's daily three-hour radio show,
which has spent most of the year being the only
national American talk radio program based
overseas in the EU capital of Brussels in
Belgium. Redding is shuttering the Brussels
operations this month.
While in Brussels,
the site garnered international attention when it conducted an interview with Belgium
recording artist Stromae. The MTV artist of the year talked frankly
about race. The story has had more than
60,000 views in less than
four months and was the
No. 1 story on Radio Télévision Belge
Francophone or RTBF's web site.
The RTBF coverage further builds on
the site's three consecutive "Black
The Web site, which has been
Internet clearinghouse for African-American news,"
by The Atlanta Journal-Constitution, was the first to report former
Mayor and Ambassador Andrew Young's comments that President Barack
Obama was not ready to be become the first black to hold the
The Web site was also credited by
the newspaper trade publication
Editor & Publisher
for breaking news of the harassment of Pulitzer-Prize winning
columnist Leonard Pitts by a white supremacist group. The coverage
resulted in a FBI investigation.
In December 2004, the Web site's
breaking news coverage prompted
NBC News anchor and managing
editor, to apologize for saying there are "bigger problems" than
newsroom diversity. It also spurred the news anchor's boss, NBC News
President Neal Shapiro, to vow to redouble the company's minority
Redding News Review has also been
recognized by the
National Association of Black
for its Hurricane Katrina coverage. The Web site ran a widely read
exclusive pointing out the
questionable use of a photo and headline. The Drudge Report's photo
likened black people to being "Trapped like animals." The exclusive
report resulted in the photo being taken down and being run on the
front page of NABJ’s Web site for more than two weeks.
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The Web site's parent company Redding
Communications, Inc. (RCI)
has catapulted Redding News Review to new, independent heights when compared to
its humble start in a tiny 3-by-10-foot closet in Atlanta.
Redding started the Web site
approximately 90 days after his Atlanta-based radio program aired in December of
"Blacks are the target
audience of Redding News Review, because the concerns of our people are rarely
addressed by the mainstream media,” Redding said.
"I don't think I can
underscore enough the importance of bringing news to the forefront, which is
what I believe this site does," he said. "And at the same time I think we give
people ample opportunity to comment on issues through our
without being censored by some editor."
Today, Redding manages the
site's growing staff while working in several private offices across the globe,
which are becoming more cluttered with articles of recognition from the
mainstream media he targets. He recently won an Associated Press award for
Internet news and a coveted ADDY award.
"You have to have a sharp eye for news and have
excellent news judgment," he said. "I think the national recognition that we
have received in this short amount of time proves we have what it takes to
compete with the big kids on the block."
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