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RADIO ONE TO AIR SHARPTON, STEWS, BALLENTINE ON XM

By Robert "Rob" Redding Jr.

Publisher

July 27, 2007, 12:40 a.m. - Radio One's Syndication One announced a new lineup late yesterday that includes "The Al Sharpton Show," "2 Live Stews" and "The Warren Ballentine Show" on its XM 169 The Power.

The announcement came as Redding News Review exclusively reported earlier yesterday that Radio One cut four XM 169 staffers.

“The launch of our three Syndication One shows on XM Channel 169 - The Power gives these programs the nationwide reach they truly deserve," said Zemira Jones, vice president of operations for Radio One. “We are thrilled that we were able to partner with XM to extend these shows to new audiences all over the country.”

The new lineup begins Monday, Aug. 13, according to a news release.

"This is a major boost and I am excited that people will be able to hear it everywhere,” said Sharpton.

Sharpton's show will run from 1 to 4 p.m. and be followed by "The 2 Live Stews" from 4 to 7 p.m. Warren Ballentine, to air from 10 a.m. to 1 p.m., will kick off the new XM 169 lineup.

The shows will replace "We Ourselves" and "Make it Plain," which were yanked from the air yesterday. The supporting staff of those shows were also dismissed.

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Radio One yesterday began running best of shows in their place.

The XM 169 lineup change is the latest since Comedian Sheryl Underwood decided not to sign a deal at the channel, after starting a daily show in March.

"We offered her a deal and she drug her feet about signing the deal," said Lee Michaels, national program director for Syndication One News/Talk and XM 169 The Power. Michaels also cited her many scheduling conflicts.

The cuts also came as a source at Radio One had been complaining about delayed payments.

"That's absolutely untrue," Michaels said.

The company lost close to two-thirds of its value in the past two years earlier this year, according to a Washington Post report.

Radio One programs XM 169 for XM Satellite Radio, which is in the process of merging with Sirius Satellite Radio. 

Syndication One, a joint venture of Radio One, Inc. and REACH Media, Inc., airs on 25 local news/talk stations across the country, according to the news release.

(Disclosure: Redding News Review's radio program was heard on XM 169 The Power's "We Ourselves" every Friday at 3 p.m. EDT).

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